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How to Generate Leads | Business Leads Training

How to Generate Leads

Source:  http://www.wikihow.com/Generate-Leads

Generating leads is an important part of the sales process. Marketers should be able to collect leads through a variety of methods, both online and off, in order to find more potential clients. Depending on the type of business, you may want to collect physical addresses or you may only need email addresses. Take a look at the following steps to help you generate leads.

Method 1 of 2: Online Lead Generation

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    Create a Web site that can capture leads. Your Web site should be easy to navigate and have information about your company and its products or services. Capture customer information through a form that asks them questions about their needs. A price quote form is a good way to do this. You’ll receive an email with the potential customer’s contact information.

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    Set up an email auto-responder. To sign up for an auto-responder, potential customers simply enter their email address. Depending on the service that you use, the customer may have to confirm their email address by clicking a link in an email they receive after signing up. You can offer people an incentive for signing up, such as a discount or free product.

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    Use a tell-a-friend script. With a bit of code on your Web site, visitors can easily let their friends know about your company. They’ll enter the email addresses of their friends, who will receive an email about your site.

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    Promote your business on social networking sites. Social networking sites are popular with many different types of people. These sites are where people go to connect with others. You can create a page on these sites to promote your business. When a customer “friends” you or “becomes a fan,” all of the people in their network can learn about your company.

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    Promote your business on news sites. Use news sites to spread out press releases concerning your business. Writing a press release is easier than what it may seem. Talk about something newsworthy happening in your business, be it a new director or your presence to a trade show. Select the news sites which allow you to put a link back to your website.

Method 2 of 2: Offline Lead Generation

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    Promote your company at trade shows. Set up a booth at industry-related trade shows. People can get a more hands-on understanding of your business. You can capture leads by asking those that are interested to fill out a post card or write their information on a list.

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    Generate leads through local advertising. You can place ads in your local newspapers, radio stations or billboards. These ads should direct people to either call or visit your Web site. You can usually get more leads if you offer a discount or special offer when someone mentions the ad.

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    Use direct mail to entice customers. Direct mail still works for a variety of businesses. You can purchase a mailing list that fits certain specifications, such as neighborhood or income level, and send your mailing to these people. Be sure to target demographics that fit with your product. The more targeted your mailing is, the greater response you will receive.





  • Remember that when generating leads, it’s best to contact the prospect as quickly as possible, while they are still considered “hot.” An email autoresponder is one of the best ways to do this because the entire process is automated.
  • In most cases, it is less expensive to generate leads online, though some techniques can take time. If your company is on a restricted budget, try to use online methods first.

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