Here’s the secret sauce I use to get free high quality MLM leads around the clock, the lazy way.
I call it common sense SEO — or search engine optimization, minus all the thinking, analyzing and geekery.
In the simplest of terms, I create content that I know my target audience wants, then I give it to ‘em.
I do this by ranking that content at the top of Google.
So when a prospect types a certain search query in and hits enter, they find ME.
Most often, what they’re finding is a blog post (like you’re viewing now), but it can also be a YouTube video, press release, or any other web property I’ve created.
I’m a free traffic guy – always have been, always will be.
Yes, I mess around with paid traffic here and there, but my bread and butter is content marketing.
And ranking that content at the top of page one in Google (and Yahoo, Bing, and other wannabe search engines) is the equivalent to building a virtual ATM machine.
In my opinion, this strategy is far superior to all other forms of lead generation.
It’s free, so you only risk your time.
It can be done fairly quick, in as little as 15-30 minutes a day.
It’s the only real way to position your MLM business directly in front of BUYERS (more on this in a sec), so that sales come to you… as opposed to you chasing the sales, like most network marketers do…
It produces residual lead flow — do the work once and benefit for years to come.
It’s fun, flexible and makes for the ultimate lifestyle. You create content only when you feel like it, from anywhere in the world with an internet connection.
And you can do it in your underwear, while sipping a Red Bull Vodka, like I’ve been known to do 😉
Can you dig it?
Of course you can. The only question is how, right?
First, decide on a primary platform to publish your free content.
All of my Team Mojo members are leveraging either a souped-up Empower Network blog, their own WordPress blog or a combination of the two.
Click the video image below to see how I’m blogging my way to a $30,000 per month income.
If you’re not currently blogging, I’m assuming you’re one of those marketers who likes to do everything the hard way.
Maybe you enjoy prospecting, begging friends and family to join your downline, attending home meetings and approaching weird people at the gas station.
Hey, to each his own.
But, if you’re like me, and you’ll do anything to avoid all that tedious, uncomfortable nonsense…
… blogging is where it’s at.
Now, don’t sweat it if you’re completely clueless about how to get started.
Watch that video above and I’ll show you exactly how to get a badass, professionally-designed, high-performance blog for just $25…
… and all you have to do is start writing, hit publish, and your content will be live on the good ol’ world wide web, ready to rank high, draw in free traffic and covert that traffic into red hot leads who’re ready to buy whatever it is you’re selling.
I know, I know – too good to be true, right?
This is what I do, daily.
Like, hello, it totally… like… works.
Anyways… assuming you have a legitimate blog with at least one high-converting opt-in form or squeeze page, all you have to do is implement my common sense SEO and watch the leads pour in.
The process goes like this (at a high level):
- Know WHO you’re talking to
- Know WHAT they want
- GIVE it to them
- PROMOTE it
- Rinse and repeat
- Make a sandwich
- LAUGH all the way to the bank
Sounds doable, doesn’t it?
Believe me, it IS. Nothing complicated about it – hence the ‘common sense’ part – and yet, most MLM marketers either don’t do this at all or they go about it completely wrong.
Don’t let that be you.
This is probably the closest thing to an easy button you’ll ever see, so pay close attention to every word that follows and promise me you’ll take action on what I’m teaching you, immediately.
Because if you do – and if you’re consistent – a virtually endless supply of laser targeted leads are yours for the taking.
Not just any leads – the very best leads you could hope to get.
And 100% free.
Kinda makes you want to strip down and do a few naked cartwheels on a busy street corner, huh?
Me too 😉
Okay, here goes…
First up, you gotta know who you’re talking to. What pocket of people out there are the most likely to want to buy what you’re selling?
The answer is not everyone, contrary to what you might think.
It’s not even most people.
Rather, it’s a very specific niched-down subgroup.
As an example, let’s consider my thought process in determining who my ideal leads were for Empower Network.
At first thought, you could say anyone who wants to make more money.
And yes, technically, anyone who wants to make more money MIGHT be interested in joining Empower Network.
But it’d be a waste of time to focus on such a massive, unfiltered sea of prospects – which, when you think about it, includes nearly everyone in the entire world.
Problem is, not everyone who wants to make more money is automatically interested in network marketing, let alone a hipper, tell it like it is, pull no punches type of MLM company like EN is.
See what I’m saying?
So after sprinkling a little common sense into the equation, it became obvious very quickly that my top leads would be those who:
A) Are open to joining an MLM business
B) Would enjoy a more laid-back, fun-first, wussy-free type of environment
I’d go so far as to create a hypothetical “avatar” that represents the perfect prospect for your team.
You should be able to answer the following (adjust according to specific MLM company):
- What’s their name?
- How old are they?
- Where do they live?
- What kind of car do they drive?
- How much money do they currently make?
- How much money do they want to make?
- What are their fears, frustrations and anxieties?
- How do they communicate (slang words, etc)?
- What internal dialogue do they have in regards to MLM?
Once you can answer all of that, you now know WHO you’re targeting and how to speak to them throughout your blog posts, as well as any videos or audios you might create.
But WHAT do they want?
In this case, my money leads want information.
They want help, hand-holding and guidance.
They wanna know how to get more leads, recruit more people and make more sales — all while doing less work.
They enjoy being entertained.
And they want to be a part of something bigger than them.
It may shock you, but I didn’t need to do a bunch of boring-ass research to arrive at those conclusions.
I just asked myself what I wanted out of network marketing… and why I was so drawn-in to everything unique that Empower Network brought to the table.
For additional ideas of what your sub-niche wants – on top of the obvious – you can swing by Google’s Keyword Tool.
Here’s a screenshot I took after entering “MLM” into the search box:
You can see that my audience is interested in forums, companies, leads (hence this blog post), secrets, leaders, opportunities, tools, tips and more…
All you need to do is write valuable articles on those topics, consistently, each and every day… and you’re most of the way there.
That’s the GIVE it to ‘em piece.
Just make sure when you’re creating this content, you’re doing so in a calculated way that constantly attracts and repels.
Don’t tiptoe around, trying to please everyone.
The whole reason for identifying your specific avatar earlier is so you can engage with that person directly and deeply – so that when that person finds your site, they immediately fall in love with you and your message.
And those who aren’t your picture-perfect prospect are repelled by the things you say and the manner in which you say them.
Let me clarify.
I’m not saying to go out and intentionally be the most offensive jackass on the net.
I’m just encouraging you to be yourself, speak from the heart, attract cool people that vibe with you and let the cards fall where they may.
Trying to market to everyone is a surefire way of connecting with no one and making no sales.
Alright, now that you know WHO you’re marketing to, WHAT they want and you’ve GIVEN it to them, really all that’s left is to PROMOTE it.
This is the “be everywhere” part I talked about in my 5 core commitments essential to a booming MLM business.
I’m not gonna go into a ton of detail here.
In short, when you’ve written a bomb blog post or filmed a gnarly video, you need to tell the world about it.
Thanks to crazy popular social networking sites, that can be done in just a few minutes.
So, post a link on Facebook, Tweet it on Twitter, bookmark it on Digg and StumbleUpon and give it a shout on any and every other platform you can think of.
Those mentions, shares, votes, backlinks, etc all scream, “Google, my stuff’s important!”
The ‘awesomest’ part?
After a while, you build momentum and others share your stuff for you, which means the promotion piece is no longer a necessity.
You steadily gain authority and pretty soon, you’re viewed as the premiere blogger in your space.
As a result, Google and the other search engines rank your content higher, faster and with fewer links, because you’ve already proven yourself to be the bomb dot com.
It’s a beautiful thing.
Free, quality leads flow like water, 24/7…
And because you did each step correctly – and especially because you targeted BUYERS – growing your MLM business has never been easier.
Well, that’s it. The basics of getting hot leads for your networking biz, without spending a single penny or doing a bunch of annoying tasks.
For even more detail on how to quickly produce a lazy 6-figure income with multi-level marketing, follow this action plan to the letter.
Your MLM Lead Specialist,