Questions and Answers
Hi to all,
Can you please explain me about internet marketing in SEO.
Internet Marketing :- A concentrated marketing effort applied through the Internet. These include lead generation activities such as SEO and SEM, affiliate marketing, banner ads and emails. More importantly internet marketing also includes market analyses, benchmarking, performance measurement and customer relationship management.
Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.
The importance of Internet marketing strategies has increased with the growth and importance of the Internet. Most established companies are vying online space today and seek to adopt web marketing strategies to increase traffic to their company's homepage. Internet marketing helps add potential customers and the number of quality leads to your website as well. In fact, most organizations can adopt Internet marketing and advertising strategies to generate better business.
Internet marketing tools can be used to find the hotspot of your website — the place that gets the most traffic. These tools can also help ensure a top ranking for your site or software programs to repair broken links.
Another way to increase your revenue via Internet marketing is to use keyword suggestion tools. Keyword research is a very important aspect of an Internet marketing campaign. If a site is not targeting the right keywords, in all probability it is losing potential customers. Low rankings, as a result of bad keywords, could translate to low earnings as well. A better approach is to find out what the popular keywords related to your product or service and analyze the search volumes for them. Many keyword research tools can be found online.
Internet marketing can be enhanced by enriching one's website. Great designs and content might better attract users to a particular website. Aesthetically please sites generally attract more visitors but so do functional sites. While a site should be visually pleasing and reach out to a broadly-defined demographic group, it should also be user-friendly.
Keeping an eye on the effectiveness of an Internet marketing strategy is also important. Internet marketing is not all about huge advertising costs and a successful website launch. The effectiveness of marketing tools will also have to be monitored to ensure that the approach continues to be fruitful. There are a number of site optimization and email marketing tools that are available today. Careful analysis and selection of internet marketing strategies will help ensure business success.
Can you tell me the different types of jobs which uses management by walking around.
The web page (below) provides: Management by walking around: 6 tips to make it work
Management by walking around (or MBWA), as you probably know from your Internet search, is the habit of stopping by to talk with people face to face, get a sense of how they think things are going, and listen to whatever may be on their minds.
This was how founders Bill Hewlett and David Packard ran their eponymous computer company. After Tom Peters and Robert Waterman wrote about it in their 1982 blockbuster bestseller In Search of Excellence, MBWA became a buzzword for up-close-and-personal management. Steve Jobs was the ultimate practitioner of this approach, taking it beyond Apple (AAPL) employees to customers, whose complaints or comments he often answered with a phone call.
It may be that popping in on employees unexpectedly is, as you say, a distraction — but enthusiasts say the practice also yields real benefits."Management by walking around really helps you be more visible, connect with employees and share ideas, and invite suggestions for doing things better," says Annie Stevens, managing partner at Boston-based executive coaching firm ClearRock.
Beyond the obvious advantages of keeping your own finger on the pulse of the organization, employees are likely to be more engaged and productive if they see you and speak with you frequently than if they don't. That might sound commonsensical, Stevens notes, but email has replaced ordinary face-to-face contact in many workplaces, so that some bosses have come to seem as remote and inscrutable as Oz behind his curtain.
"There has been a tendency to manage employees via email, memos, and formal meetings," she says — partly because many managers feel (as you do) that they just don't have time to meet with employees informally, and partly because "younger and newly promoted managers" may never have learned the basics of MBWA.
So, for bosses who would like to manage by walking around (rather than, as one wag put it, manage by walking away), Stevens offers this checklist of suggestions for doing it right:
1. Make MBWA part of your routine. Dropping in on employees' workspaces for an informal chat is most effective if you don't do it on any fixed schedule, since "you'll realize the greatest returns by seeing what is going on when people aren't prepared for you," Stevens says. But do plan for a bit of MBWA on your own calendar every day, if you possibly can, even if it's only for half an hour: "The more often you do it, the more beneficial it is."
2. Don't bring an entourage. MBWA works best as a continual stream of one-on-one conversations with individual employees. Bringing aides or assistants with you will probably just inhibit the discussion by making people more self-conscious or, worse, make them feel you're ganging up on them.
3. Visit everybody. As anyone might guess who's familiar with how office rumor mills get spinning, dropping in on some folks more often than others is likely to create the wrong kind of buzz. Try to spend roughly the same amount of time — not necessarily all in the same day or even the same week, but over the long run — with each person who reports to you.
4. Ask for suggestions, and recognize good ideas. "Ask each employee for his or her thoughts about how to improve products, processes, sales, or service," Stevens says. Then, if someone's idea leads to a positive result, make it known whose suggestion it was and show you're ready to give credit where it's due.
5. Follow up with answers. If you can't answer an employee's question off the top of your head, don't forget to get back to him or her with an answer later, Stevens suggests. Besides being common courtesy, it builds trust.
6. Don't criticize. Remember, you're on a fact-finding mission, with the secondary purpose of building rapport. To avoid undermining those aims, Stevens says, "If you find that an employee isn't performing his or her job correctly, don't attempt to change the behavior on the spot. Instead, make a note of it and address the problem at another time and in another setting."
Clearly, MBWA takes some extra time and effort, but apart from any tangible payoff it might yield down the road, you might even find that you enjoy it. Stranger things have happened.
I'm confused with these stuff, internet marketing, search engine optimization, social media optimization, etc.. Are they all related?
Internet marketing is the marketing of products and services using the Internet as its medium. Lower costs of dissemination of information and a global audience are its main advantages. Internet marketing also encompasses digital customer data management and electronic customer relationship management (ECRM), which are widely used in businesses today.
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